SEO website copywriting.

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Wight Square will help you discover your unique brand voice. We’ll write persuasive content for your Squarespace website to make you stand out and attract your target audience.

Website copywriting for startups and small businesses.

Compelling SEO website copy is how you attract Google’s attention and your ideal clients.

So how can you stand out as well as educate and convince your customers that you’re the real McCoy? This is where a website copywriter comes in! They’ll handle all pages of your website including landing pages and blogs to enable you to build trust online. This is achieved by the copywriter creating relevant and attractive messaging for your business with the sole intention of bringing conversions and sales!

By focusing on well researched SEO copywriting you’re giving your website the best chance to rank really successfully in Google search results. This is due to the use of keywords, meta, tags and other handy strategies. This in turn will enable the organic traffic you need to get visible online.

Included with every SEO copywriting website package.

One-to-one briefing call.

A call where you can tell us exactly what you want to see in your new website copy. We'll brainstorm some ideas together and, during our in-depth call we’ll help you determine the content of your new copy.

Brand Questionnaire.

We’ll send you a brand questionnaire that will assist in clarifying your brand message, brand voice, your ideal client or customer and how you want to communicate with them.

SEO and keyword research.

We'll research your keywords and phrases and insert these strategically throughout all your website content to help you rank higher in search engines.

Creative story telling.

Our creative copywriters are literally bursting with creative ideas! They’ll make sure your messaging is on brand and resonates with your target audience.

SEO optimised copy.

Our talented team will identify your keywords and pack an SEO punch into all your web copy and help you rank better on Google.

Intensive feedback session.

Once we’ve created your first draft of copy we’ll schedule a call to discuss your feedback and make any tweaks you might need to make it perfect.

My working process.

When you partner with Wight Square you'll get a full website written with clear and authentic copy that ranks on Google.

It starts with a friendly 30 minute discovery call.

Let's clarify your brand's story, the services you offer and what makes you and your business unique to your customers.

Then you complete a simple questionnaire.

We'll ask you to complete a questionnaire where you can tell us all about your brand, products, services, your customers, goals and aspirations.

We start drafting your SEO website copy.

Based on our discussion and your answers to my questionnaire we’ll start working on your copy strategy while you sit back and relax. Of course, we'll reach out from time to time when we need answers and you can always reach out to us.

Feedback, revisions and final proofread.

We'll send you our finished work and then jump on a call to discuss any revisions you'd like. Once we're both happy with your SEO website copywriting you'll receive a final draft ready to be added to your website.  

If you would like to contract our copywriting services on a regular basis we would be happy to discuss our monthly retainer plan with you. We can send you all the copy you need for your blogs, social media posts, emails as well as any website updates.

SEO website copywriting packages.

Website copywriting.

Short on time to write your own content?

Don’t panic, we’ve got you covered. Professional copywriters will take the lead and write on your behalf to produce search-optimised content that captures your tone of voice and works hard to convert your visitors into customers. Here’s what’s included:

SEO Research
Briefing call
Copy Strategy Questionnaire
SEO research & keyword report
Bespoke copy for a single 404 page

£240

Website Copywriting
Persuasive SEO website copy
Feedback session
2 rounds of revisions
Professional proof reading

£100/page*

Optional extras

If you require additional copywriting services please refer to the guide prices below or send me a message for a custom quote.

Additional SEO optimised page - £75

*up to 600 words per page.

Web copy refresh.

Is your website copy in need of a refresh?

Perhaps it’s outdated, sounds a little tired and no longer accurately reflects your organisation’s brand personality? Wight Square will help you to clarify your tone of voice, identify your most pressing SEO issues and refresh your website with engaging content. Here’s what’s included:

SEO Research
Briefing call
Copy Strategy Questionnaire
SEO research & keyword report
Bespoke copy for a single 404 page

£240

Copy Refresh
Persuasive SEO website copy
Feedback session
2 rounds of revisions
Professional proof reading

£75/page*

Optional extras

If you require more words, please refer to the guide prices below or send me a message for a custom quote.

Additional 300 words - £50

Custom imagery from - £45

Blog page design and setup - £300

Feature articles.

Want to smash it with killer blog articles?

Wight Square can write inspiring and relevant blog articles that engage with your customers. We incorporate your keywords and search phrases, then optimise the content on your web page to help maximise your search results with Google. Here’s what we included as standard:

SEO Research - if required
Briefing call
Basic SEO research

£90

Article Copywriting
Up to 1,200 word article
Free stock image
Caption and Hashtags
Feedback session
1 round of revisions
Professional proof reading

£215/article

Optional extras

If you require additional copywriting services please refer to the guide prices below or send me a message for a custom quote.

Additional SEO optimised page - £100

Product descriptions (each) - £15

*up to 600 words per page.

Additional copywriting services and pricing.

We’ve developed a range of easy-to-access copywriting services for you to add to website and copywriting packages.

Proof reading | £30 per hour

This process guarantees a professional impression, with the fundamentals of correct grammar and punctuation being given. Wight Square will proofread your copy, correct anything that glares at us, and make recommendations so that we can discuss any areas of concern with you. You can rest assured that your copy is fit for purpose!

Blog posts | from £45

Blog posts enable your company to write about a certain subject, piece of news or update. Wight Square can create great blogs about any topic, which will help your business to rank on search engines, and drive visitors to your website - a tool which really cannot be underestimated!

Website launch copy | £195

In short, the job of Website Launch Copywriting is to sell, not to attract. We’ll handle content written specifically to persuade your target audience to invest in your business. This content style varies from the social media posts or blogs you might regularly share with your customers and subscribers which are designed to nurture them.

Website sales letter | £65

We can provide this clever form of direct marketing by creating written pitch, designed to attract potential customers to your product or services. It’s main goal is to show a customer how your business/product will benefit them. This subtly enables you to establish credibility and create a human connection, which is essential for building a robust customer base.

Social media support | from £99

Letting someone else take the reins with your communications can be a scary step, we do get that - but we can offer you a middle ground. You’ll maintain control of your social accounts/platforms, whilst getting the full benefit of a dedicated social specialist to guide you on the best way to run and manage them. It’ll free you up to focus on the day to day running of your business!

Email marketing content | from £270

This powerful direct marketing channel works to target your audience and customers through email. It promotes your products or services, latest offers, as well as boosting conversions and income by providing customers and subscribers with valuable information. Stats do show that email marketing is four times more effective than social media. However, very reassuringly, Squarespace websites have their own email marketing built into them!

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Are you ready to grow your business with a gorgeous multi-functional Squarespace website?

What our wonderful clients say about us.

  • We have worked with Mark and his team on creating websites and setting up our e newsletter campaign. We have found Mark to be a useful resource to tap into when we need technical and branding expertise. The business is professional and reliable and Mark and his team are persoable, accessible and empathetic to our organisation.

    Frankie, The New Carnival Company.

  • I had been thinking about a website for a while, but wanted something a little different. Something that was professional but also showed some of my own work. After talking to Mark I knew straight away that he was the company for me. We discussed all that I wanted, Mark guided me with ideas and between us we got the lovely results that I wanted.

    Wendy, Wendy Debenham's Soft Furnishings.

  • I'm really happy with the website. From start to finish you have listened but also importantly helped guide me towards what I wanted. I like the way that changes and updates were done really quickly as in the past, from working with other people it can take ages and you can feel fobbed off. But that wasn't the case with Mark.

    Rich (Director and Cheesemaker), Isle of Wight Cheese.

  • Mark’s simple approach to costing and build was refreshing, and we were impressed by the quality of existing client sites. From initial ideas and throughout the duration of the build the team were helpful and efficient, we were impressed by the speed and quality of work and were able to ask for advice on creative and technical challenges to achieve the best possible outcome.

    Joni Rhodes – Communication Manager, APS Salads.

  • We are absolutely delighted with our new look and believe it perfectly reflects our business. We have noticed a considerable increase in the traffic to our web page and have continued to use Mark for additional promotional work, with the re-designing of adverts, leaflets and posters, and shall continue to do so in the future.

    The Office, PhysioCare

  • It was fabulous working with Mark. I didn't know what I was doing, but Mark guided me through the whole process and offered really useful advice along the way. After it went live, Mark was still on hand to help and I didn't feel abandoned like I have done in the past. I can 100% recommend him to other businesses.

    Chris Kill, Inspired Island Events.

WE LIKE
TO HELP!

Questions we’re frequently asked:

  • The simple answer to this is Yes! By investing in website copywriting you’re actually making your website your business’s most effective sales asset. Good website copywriting can be instrumental in achieving successful communication of your brand offer to your ideal clients.

  • Without a doubt! Wight Square would be delighted to create you inspirational copy for your products and incorporate brand storytelling in your product descriptions, promotions and more. Please get in touch so we can talk.

  • Of course! Wight Square are very flexible in what we can offer you. We can offer bespoke packages tailored to your individual requirements - just let us know what your needs are and we’ll take care of the rest!

  • You may be starting from scratch and buying a package or you may be adding to an existing website package. Either way, we do recommend booking 3-4 weeks prior to you wishing to launch. Keep in mind that time is of the essence here in giving your business this powerful boost to enable you to move forward and take full advantage of reaping the benefits!

  • We estimate 1-2 hours for our initial talks about your brand, which will enable us to create relevant and captivating launch copywriting for you. In addition, our simple but comprehensive questionnaire will help to fill in any gaps.

    You’re busy, we know that - so we’ve found this approach for information gathering/communication to be mutually beneficial for clients and us too, minimising unnecessary interruptions and delays on both sides for a quicker result!

  • Wight Square will take 50% deposit, up-front, with the final payment before your copywriting is handed over.

  • No.

  • Much as we’d like to, unfortunately no, not at the present time. This is entirely due to the limited time we have available and the level of project enquiries we regularly receive. However, we really do value our past clients and are thrilled when clients return to us for multiple projects and follow-up work, so we do have some enticing perks for our past clients! Why not book an initial project and we can tell you more?

  • We tend to get booked 1-2 months in advance, so you’d need to get in touch sooner rather than later, particularly if you’re planning to reveal your new website soon, or planning a rebrand or website revamp in the next 6-12 months.

  • The short answer to this one is yes, without a doubt! You obviously want to make a fantastic first impression when launching your new business and website. If you’ve spent time and effort researching your audience and perfecting your brand offer, get in touch and give Wight Square your all-important brief and we’ll take it from there!

  • Yes! Absolutely yes! And as soon as possible too! We know you know you’re great and that your offer has amazing value but your audience doesn’t - at least not yet! A copywriter massively assists you to not only highlight your authority in your particular industry but to build trust with your audience and crucially, to connect with your ideal client through personality-packed key words and phrases.

  • You might not be needing a full website rewrite, just some core pages taken care of. If this sounds like what you’re after it’s very easy indeed. Just complete our contact form and Wight Square can then pop a bespoke quote off to you.

  • In actual fact, editing existing copy often takes more time than copywriting. If we don't have control over creating the text for the big ideas or direction of the message, it’s hard to successfully achieve the right pitch and tone. All is not lost though - if you do require a copy editor service, it’s no problem, just send us your brief and we’ll see how we can help you here at Wight Square.

  • We’d be delighted to share these with you - simply get in touch and we’ll send some examples.

  • That’s a distinct possibility! You can check out who Wight Square have worked with by clicking here.

  • Wight Square find it simpler to charge per package owing to the fact that pages can range quite a bit in terms of words, amount of strategy work needed, research, etc. To be honest, ultimately, we find it all evens out, time-wise, whether we’re writing 4 or 5 pages.

  • It all depends upon whether you feel that your audience are taking action and making you a nice lot of profit, in which case you’re probably well catered for already. The only thing we’d say here is that website copy that fills space differs from website copy which we can cleverly craft to provide a “journey”, enabling your perfect client to move forward to take action.

  • Reassuringly, our clients typically see a return on their investment within 3-4 months of launching their website copy, which is a pretty convincing stat!

Be honest with yourself - do you feel confident in the message you want to convey? Do you know exactly what your visitors need? If the answer is “no,” you’re probably losing business you didn’t even know you could have in the first place, which we’re sure you’ll agree means things need to change!

Let's get this started!

Please use the contact form below to tell me about your ideas and I will get back to you promptly to discuss your next project.